Analog is the new pink


I work with a lot of "kids" in their 20's who seem to think analog is cool, so they are buying cheap turntables and used vinyl and acting like they know the difference between the sound of records vs. CDs. I think it is great that they are discovering analog in an age that has gone digital, but in my experience CDs actually sound better when using lower end equipment. I didn't truly fall in love with analog until I was able to afford a serious system costing thousands of dollars. My ears are older now so I understand that I am not as able to hear certain frequencies, but my old ears can definitely hear the difference between good and bad sounding systems.
I am not complaining, just making an observation here. I also enjoy the fashion side of vinyl, but I wouldn't be listening to vinyl if I didn't have the great system that I own. It would not be worth the trouble. Thoughts?
128x128snackeyp
I have worked in a record store for over twenty years and I can assure you that kids are going with the trend of analog coolness AND getting into hi fi.

I hear the most dumb comments and the most smart comments daily.

As far as the trend of analog well it's true... we sell lots of records to kids who don't even have a TT - but realize a lot of records now come with download codes or a copy on CD included. Some kids buy them to frame!! Did you know a lot or retailers sell frames for just that purpose... this I don't like so much :) But I remember when the CD was new, I had a hundred before I bought my first CD player, because the last thing I wanted was a brand new CD player and 1 CD!

On the other hand, I'm always in conversation with the coolest kids about all things hi fi... Dynaco, Eico, Heathkit, Primaluna, Rogue Audio, Garrard 301's and 401's, Lenco 75, Pro-Ject, Rega, Clearaudio, MM VS. MC, interconnects, Nitty Gritty VS. Spin Clean, stylus cleaner, inner and outer sleeves, phono pre-amps... you get the picture. I hear these words daily - from kids. I assure you lots of them are interested and spending their bucks figuring out what they like. Most kids can't afford "high end" but some are trying.

My friend owns a hi fi store and he is truly busy. He has been in the business for over thirty years and has seen all the changes and can't believe how much things have picked up.

On my end too, I can tell you vinyl has saved my business! Vinyl sales are up by 77% in 2011 over 2010, and 64% of those records are sold in indie record stores. Record Store Day is a zoo!

We need to give the kids a break. Most of them are born with a computer that says music and movies are free. The kid who works with me has recently bought a Rotel integrated, a Clearaudio Emotion, Focal speakers, Kimber cable, and some other goodies and he has never owned a CD player!! He has always played music on his computer at home or on an iPod in his car! This is amazing to me as someone who is going on 50, but quite simply - he is a kid. For a great long while it has been uncool to be stacking actual copies up on your shelf when every ad tells you to stack in on a hard drive or a stick or a chip or a usb or whatever.

I don't think most of the people who post here spend too much time at the record shop anymore, because you would see the kids eating up the goodies, and for whatever reason - they are eating it up.

And for all you guys who complain about the price of used vinyl... your days of pillaging are over! They are the in thing and now you have to pay crazy prices for them, but you should be used to this by now anyway.. you are and audiophile after all, and price is no object:)

The kids are alright.
Time to go back to RTR tape and decks and stay there. Vinyl is a mass-market medium too, just better than cd.
Also...

A year or so ago I was buying new vinyl regularly at Hot Topic of all places. Their prices were a bit cheaper than Music Direct, Acoustic Sounds, et al., plus no shipping to deal with.

Everytime I'd see someone different at the register I'd ask if they knew how many people buying vinyl their were actually listening to it. Every cashier said about 3/4 of the buyers listened it. I had a great conversation with one or two of them about turntables, gear, etc. The cashiers weren't really people I thought I could have a meaningful conversation with (ever been in that store?), but I was pleasantly surprised. I think they were surprised that a 30-something guy could be cool too.

I got one of them to buy a Pro-Ject Debut, NAD integrated, and Focal 705Vs from a local shop. He loved it. I was talking about how there's great gear out their for not much money, and he should check out the local shop to hear some stuff. A few months later when I went back in, he spotted me and told me what he bought. There's one person I got through to. Not that I preach hifi by any means though.
Guitarslimjunior, you made my point perfectly; thanks. As a follow up to my earlier post:

I think I have created a monster. My son, who showed NO interest in my stereo let alone my tt before being on his own, called me up a couple of days ago to ask for help troubleshooting what sounded from his description like a mild case of mistracking. He was very distraught that vocals on his new LP finds sounded a little "I don't know, just not right; a little staticky". And so it begins....