Well, I'm aware that there will always be audiophiles who won't consider anything from a brand that has 'hit the bigtime', so to speak. Even if they are still an exclusively audiophile brand. But there are sometimes *reasons* why a certain brand may be known to everyone, get good reviews (not that JA's is very much that, but Tom Miiller's was), and have a respectable advertising budget. Thiel's own ads, in particular, could never be fairly accused of getting by on 'hype' - to the contrary, their ads tend to be some of the most informative concerning their products (remember those things?) of any in the industry. Sure, they run the reviewer's quotes for a while, but you pretty much have to do that in this game, and today's 'underground' brands will do the same, when/if they can.
Tweek, I thank you for your complement about my posts. I'm glad no amount of magazine writing, however glowing, will get you to buy a product. I myself have disagreed with the mag 'consensus' many times. But I have to say, I do think I detect an air of reverse-snobbery in your statements. You have often on this site advocated (sound unheard) products you have only seen on an obscure (to me, anyway) manufacturer's web page. Is that 'hype'? Will it get you to buy a product? My friend, I suspect the main reason you chose to play devil's advocate in this thread was because of the presence of the name 'Thiel'. But as ever, let us know what you think if you actually get a chance to hear these.