I'm going to reserve my opinion on the looks until I see it in person, but I think the i-7 is pretty nice looking, and Sim seems all jazzed up about being able to customize the cosmetics. I'm hoping maybe that includes the LED display, because I find the red rather alarming! I was never a huge fan of the i-5's looks, so that may be part of it. I think in some ways Sim's looks don't match up with their sound quality, but obviously that's an entirely subjective statement.