The business part is that, IMO, it is unfair and unrealistic for one to think that they can sit for hours on end in a brick and mortar store, take up a salesperson's time comparing amps, ... and then not to buy something.
- The sales people are there for that purpose.
- And the profit margin is designed to account for that.
The alternative is to buy gear and sell it, doing the demos in one’s own home. Or just trusting the internet to provide information on what one is looking for. And that later part is bit problematic with confirmation bias.