Funny thing is you don't need to see them being popular, besides some bose, or jbl, polk speakers, Klipsch I am sure sells just as many pairs that would shock you in the #'s here and overseas...
Marketing is not as needed as you think.
They have always been popular, its like metallica, they sell out all their concerts but nobody that watches american idol has probably even heard of them today, or seen them so automatically its not commercial or the popular universal choice.. Our hobby is not commercial, but its way bigger than most probably think.
(Disclaimer: No I am not a big metallica fan, it was a solid example showing its bigger than you think is all, and they have quietly sold millions of albums underground and more commercially)
Marketing is not as needed as you think.
They have always been popular, its like metallica, they sell out all their concerts but nobody that watches american idol has probably even heard of them today, or seen them so automatically its not commercial or the popular universal choice.. Our hobby is not commercial, but its way bigger than most probably think.
(Disclaimer: No I am not a big metallica fan, it was a solid example showing its bigger than you think is all, and they have quietly sold millions of albums underground and more commercially)