"Notice virtually no manufacturer actually corrects Amir, as in "no, you are measuring the wrong things...HERE is how we measured the phenomenon we claim to have addressed in our product."
It never moves beyond marketing.
(The one attempt I've seen was by PS Audio...but their attempt to rebut Amir by showing how they would measure their product flopped pretty badly)."
This is such an important point that it's worth repeating.
No manufacturer would sit idly by and ignore criticism of their products if they believed it was unsupported.
Not a single one.
The financially ruinous consequences for any reviewer, of wrongly criticizing any product shouldn't need explaining here, should they?
There are many good reasons why reviewers so rarely criticize products, but the most important one is that they do not want to get sued.
Without evidence critical reviews are little more than allegations, which if successfully challenged can be financially disastrous to the person making them.
ASR deals in factual evidence as determined by state of the art measuring equipment.
ASR are also not alone in employing this approach and that is something we should be grateful for if we want anything more than watered down flattery that passes for most reviews these days.
The days of entirely subjective, or if you prefer, entirely fictional reviews finally seem to be coming to an end, and it's difficult to ever see them returning.