Yet more good stuff from Zen and the Art of Debunkery
• Since the public tends to be unclear about the distinction between evidence and proof, do your best to help maintain this murkiness. If absolute proof is lacking, state categorically that “there is no evidence!”
• When presented with mountains of data supporting the existence of an anomaly, declare that “since the probability of its being true is zero, it would take an infinite amount of data to prove it!”
• If sufficient evidence has been presented to warrant further investigation of an unusual phenomenon, argue that “evidence alone proves nothing!” Ignore the fact that preliminary evidence is not supposed to prove ANYthing.
• Publicly praise the debunkers who invented the “absolute proof” criterion — i.e., that ironclad proof must be attained before an unorthodox claim can gain sufficient respectability to be discussed seriously. (And a brilliant move it was, because, in practice, “proof” is a matter of mainstream scientific consensus. So a marginalized phenomenon can never actually be “proven!”)
• If presented with copious documentary evidence supporting an unorthodox claim, wave it off and declare “It’s only words on paper; no reason to take any of it seriously!”
• Imply that proof precedes evidence. This will eliminate the possibility of initiating any meaningful process of investigation — particularly if no criteria of proof have yet been established for the phenomenon in question.
• Insist that criteria of proof cannot possibly be established for phenomena that do not exist!
