Ayre vs Primare

Imo Ayer is on a much higher plane than Primare.
The only time I have seen Primare was at Magnolia Hi-Fi and was not impressed. (Is it their house brand?). I think Primare in design in Sweden but manuf.in China or somewhere.I don't know if there is a Primare company, the stuff is just made in china with a name and a story and then marketed at a big box. The store workers have a memorized story they tell about how Primare is design by the famous audio guru Bo Christenson(someone)(could be Bo Diddle or Bo Jackson for all I know). I don't think the stuff is worth a second look imo. Anyone here know Bo?

The Ayre might be somewhat better overall than your current Exposure, but it's not a significant difference, IMO. If I were you I'd stay with the Exposure.

6550c, why even bother posting anything if you don't know anything?

Have to disagree with a couple of the posters above, the Primare I30 and its predecessor the A.30.1 , offer higher resolution and a much more muscular sound than the 2010. Class A preamp section, dual mono power section, fully balanced design. It's a step up on the criteria you listed. Haven't heard the Ayre, but depending on your speakers, I should imagine it will trade big hits with the Primare, being a fully discrete, zero-feedback design, but with less rated power and higher cost, of course.

"6550c, why even bother posting anything if you don't know anything?"

On- I Have listened to and investigated both Ayre and Primare. Have you? Ayre looks and sound like HE gear, Primare doesn't. Did you tell us anything about Primare?
Other than your opine about something being somewhat better, did you provide any facts or information that would help anyone? Have you seen, listened, or owned either brand? Do you know any dealers that sell Primare beyond Magnolia HF. Magnolia even puts the brand somewhat lower than McIntosh, which is thier highest HE line. I do own as used Primare CD player and know that it is okay for a back up, but it would never stand up with Krell or Wadia, both of which I do own. Do you know where this stuff is even made? Do you know Bo? Has anyone here known Bo Christensen, who is supposed to be the great designer behind Primare? _ I think it is just a marketing BS story.

6550c, you obviously know more than what your post(s) would lead one to believe. Exactly what you do know is still a mystery.