I haven’t posted much about budgeting for receivers as they change so quickly. The general rule is the model that is about one level down from the flagship is usually the best bang for the buck. I think if you are more into movies a receiver is fine. There are some really high priced receivers that are billed as being able to do two channel very well. Personally I prefer active speakers and a good processor. I do have a man cave outfitted with nice 9 channel Onkyo receiver and some JBL speakers. It is nice for movies and casual listening actually very good and for the money it cost fantastic bang for the buck. But I can’t see it as more than a good "entertainment" system and I prefer to do critical listening in my media room.
As for these new separate 9 and 11 channel amps, they might be great but it makes you wonder how a single power supply can swing all those channels. With 2 or 5 channel amps you need a rack of them. With active speakers that are internally biamped, active crossovers, and an all in one system designed by the engineer has so many advantages from a SQ perspective as well as a price advantage.