I think people give way to much credence to what the manufacturers say, specifically to reliability and turning the amp off or leaving it on. I'd bet most have no hard data to prove either way, it costs a lot of money to do those types of studies and it takes a long time. There is no reason for a manufacturer to incur those costs.
If they told everyone to turn it off when not in use, there would be some portion of the user population that would turn off / on multiple times each day. This is what they're probably trying to avoid by telling everyone to leave on 24 x 7. That, and it sounds sexier if you are told that the amp you just bought "Needs to be left on to sound its best."