Bradluke0, I disagree. Furniture, window treatment (drapes), bookcases, etc. are in fact very effective room treatment. Compare an empty room to a furnished room and hear the difference while clapping your hands.
David Manley, the founder of VTL and Manley Labs, designed a studio for his ViTaL recordings. The studio was designed of wood with specific angles and notches in the walls to control the room's sound. There was no commercial acoustical treatment at all.
Room treatment is necessary at times, but lately it seems to be highly overrated and in many cases used as a band aid to overcome problems within the system. Throwing more and more money at a system is not always the answer to achieving good sound.