My take on it is that they launched the SE version on November 9 so, from that point on, you have the option to buy the SE version outright at $899 (it would make no sense for them to allow people to buy the base BDP-83 from Nov 9 onwards and then buy the upgrade at $299 and get an SE BDP-83 without the faceplate at $100 less).
Yep, both you guys are right, I didn't think of it in those terms. Why offer a discount to those who had a chance but did not avail themselves but don't punish those that had no opportunity.
I agree it's classy marketing. Good call on both you guys part.
Now if someone could describe what we get for the $299.00 so those of us on the fence could decide if it's money well spent.