your wish to make your resume "stand out" by applying off the beaten track (i.e. e-cruiters, recruiters, and/or directly), I was also surprised at your post...
Also am not clear as to what exactly (position) tickles your fancy in the communications industry, why, and how you relate to it...
As a recruiter (in Europe: not very helpful in your quest)I dare say many posters above have offered excellent -- outstanding -- advice that many other young applicants only obtain through hands-on experience. So your thread has borne its fruit, after all.
As suggested, define what you want to do clearly. Don't leave people guessing: chances are, they will not.
Rewrite yr resume and remove ALL unsubstiated assertions, be specific (read Angela100's post VERY carefully, also Estrnad & others), correct your syntax...: a well written resume, as you have guessed, WILL make the difference.
Your resume should be a brief reflection of YOURSELF, easy to read and grasp by receiving party(ies).
Lastly, do visit kennedyinfo.com, download all e-cruiting sites and off-line recruiters' particulars; target SPECIFIC corps & orgs, rather than the industry as a whole, and SEND YOUR REVISED resume. Become the USPS' and your ISP's best customer for now. And do visit the college counsellor (if haven't already) and check out professional recruiters in your area, too. The answer to your quest may be around your physical corner...
IMO, patience and perseverance will get you there.
Good luck!