That is exactly what one would expect a magnetic addition/integration to a conductive pathway, to do. It is part why the rest of the industry avoided it for the past 30 plus years. Audio fanatics and cable manufactures have been playing with adding magnets in various ways, to audio cables, for literally decades. They all ended up letting it go. Too ’fi’ and not enough musicality. Different is not automatically better, it can be -- just... different.
OK name me one other example of a cable company that used magnets inline in the signal path? As far as I know there is none.
Yes plenty of companies have used rare earth magnets placed in the connectors to surround the wire with a magnetic field, and they have all been abandoned because they do not work well. HFC did not do this.