" I believe Tekton's relatively low cost works against it for some people(it's too good to be true mindset)."
Probably true for some. You can never please everyone, even by offering a tremendous value. But value is value and always a good thing so people can recognize it or not but that does not change it. Word of mouth can be a powerful driving force and value is often the thing that fuels that best. No doubt direct sales over the internet helps cut out the middleman and enables values that are hard to achieve otherwise these days. Few things I see in traditional B&M shops these days are the best values out there. They operate as much on brand name recognition as anything else.
Probably true for some. You can never please everyone, even by offering a tremendous value. But value is value and always a good thing so people can recognize it or not but that does not change it. Word of mouth can be a powerful driving force and value is often the thing that fuels that best. No doubt direct sales over the internet helps cut out the middleman and enables values that are hard to achieve otherwise these days. Few things I see in traditional B&M shops these days are the best values out there. They operate as much on brand name recognition as anything else.