How important is customer service in your decision to pick an audio product (company)?

I have had a fair share of audio components. Some have been used, some new. I had noticed there is a wide variety of levels of customer service across the board. What I mean to say is that some companies have offered exemplary customer communication and support. Others have offered poor customer service. Still others have just lied about the products they offer and the problems a product has had.

So now I am very wary of this from the start. The question which I pose is this. "How important is customer service or warranty in your decison to pick an audio product or company?

My decision usually goes like this. I like the ABC company's speaker, the "XYZ" model.
I research this product and if I find positive reviews AND it does not have too many problems AND looks to offer good customer service I can move forward to buy it.

So it's about 50/50. Good product and good service.