The industry wants to push
consumers to a subscription model, and wants to ensure that consumers can not
copy streaming content. Pay to play. It is always about the money, never about
the consumer. MQA creates additional revenue streams because of licensing
rights and may encourage additional hardware purchases to ensure compatibility
with MQA content. The primary
motivation for MQA is DRM, claims of sonic improvement are secondary, but used
to sell the concept.
The real problem is that MQA
may represent a marginal at best sonic difference vs non MQA content. Marginal
is not enough to convince enough consumers to open their wallets and invest
(new hardware, new MQA media) in a new technology. Consumers only respond to
paradigm shifts, not incremental change.
78 to LP
Mono to Stereo
Tube to Transistor
LP to Cassette
LP to CD. CD was deemed good
enough, and attempts to "improve" it only succeeded at the margins.
The masses never embraced SACD/DVD-A.
In other areas: B&W to
Color
VHS to DVD
Tube TV to Flat Screen.
Film to Digital Photos
But 3D largely failed, curved
screens are difficult to find, and 4K is expensive marketing hype.
Most consumers could care
less about Quad, 8 Track, El Cassette, 3D TV, Curved Screens,
DVD -A, SACD, CD-HD and so
on.
Guess which category applies to MQA ? MQA started with hype and a large
bandwagon. As pushback developed, and
consumers failed to respond, several adopters quietly or abruptly dropped
support. Others who were “considering”
adoption have stopped issuing progress updates.
If
you can hear a positive difference, great.
But is the quality of the difference worth your investment of time and
money ?