Hype, Hyperbole and high price!

Okay, I understand that this site has to make money by having advertisers, but cheese and crackers, the claims that are made are just laughable if not down right criminal!  Before I attended an engineering university I too was duped into buying expensive wires and such.  Now, armed with an engineering and physics background, I can see through the BS claims made.  I try and not let it get in the way of my enjoyment of good quality stereo equipment, but when a salesman tries to sell me something based on testimonials, hype and hyperbole, I tell him politely my background and then ask him a series of questions which leaves him dumbfounded. 

Such crap as directional wires - (I used to work for both Lockheed Martin and Northrop Grumman) and trust me, if we had to test the miles of wires for directionality in every piece of equipment built...well you get the gist.

I have friends that are audio snobs and although they argue with me (Basically buyer's remorse) they know that what I say is true and end the conversation.  Oh well, I suppose I will continue to get a headache when I read said claims.

Sigh!