I feel bad for speaker manufacturers


Think about it. If you were going to start a company that manufactures audio components, which would you pick? Arguably the worst business to get into would be the speaker business. Right? First, it’s painstakingly hard to market a new speaker that can break through in today’s ultra-competitive environment. Second, the development costs are relatively high because you have to invest in expensive cabinetry (at least on the high end) , electronic components, and drivers. And except for bookshelves, you have to absorb or charge so much more to get your product to your customers because of the relatively large size and heavy weight of the product. Third, and again especially if you have any floor standing speakers of any size, which, let’s be honest, any speaker company that wants to make money will have to have, you have to pay to hump these things to shows around the country and likely internationally as well.

Now let’s compare the life of a cable manufacturer. Let me state up front that I am a big believer that cables, interconnects, digital cables, and power cords can make a big difference in the ultimate sound of an overall system. Tires on a car, right? And yes, they also have several variables to deal with: silver, copper, tinned, dielectric, shielding, connectors, cryogenic, etc. But they’re all small, light, and relatively cheap. You can ship your product for next to nothing with almost no risk of damage, and you can travel to audio shows carrying all of your wares pretty much in a medium-sized backpack. Oh, and then there’s this. While speaker manufacturers are lucky if they can retail their products for four to six times their cost of production, cable manufacturers get to retail their wares for ten, twenty, or even fifty times or more of their manufacturing cost. There’s the well-worn tale of speaker manufacturers coming to shows in a rented minivan while cable manufacturers show up in Ferraris. It’s sad but funny because there’s some truth to it. I credit @erik_squires with generating this thread because in his recent thread he made me think about how hard it is to successfully create and market a truly successful speaker today. Anyway, it almost seems unfair, especially since speakers contribute so much to the ultimate sound of our systems while cables, while crucial, contribute RELATIVELY much less. What say you?
soix
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We keep seeing this assertion that "yesterday's paradigms" "don't fit" in todays marketplace. The Vandersteen and Magnepan "paradigm" is just as valid as it was before the mythical "low mass" revolution didn't happen. That's just a bumper sticker slogan, meaning nothing. We are being asked to believe that people who don't care enough about sound to buy Vandersteen or Magnepan (or Eminent Technology, or Tekton, or any other good HEA loudspeaker) ARE interested in a loudspeaker which can be tuned. Yeah, sure. This "new" consumer, today's "paradigm", doesn't sit and listen to music critically, and doesn't care about non-tunable loudspeakers, let alone tunable ones.

Question: What makes any of the above loudspeakers "high mass"? In what sense? The drivers in ESL and magnetic-planar loudspeakers, and the driver's support structures, are lower in mass than the dynamic drivers and their "tunable" enclosures, are they not? So are the excellent Vandersteen Balsa Wood-structure drivers, and the "enclosures" they are mounted in.

"Tune" a loudspeaker to do what? Allow more resonance? Great idea! Musical instruments are tunable for a very good reason---they play notes. The notes are either correct (in tune), or they are not (out of tune). A loudspeaker cannot be "tuned" to achieve an isolated, desired effect, unless the loudspeaker was designed without a target objective. Is reproduced sound now suddenly a purely subjective matter? "Tune" a loudspeaker to play a certain recording "better"? And retune it for another recording? Good luck selling that to the "new paradigm" consumer, whoever that mythical creature is.

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L-100 for $4k
i think that’s cool
and not just for us old folks....

now back to my Swamp Music

Tony Joe !!!