I went to their website because the construction looked really interesting. It piqued my curiosity. When I read their marketing information, things were not adding up for me. My background is solid state physics and material sciences for semiconductors and batteries so I live this stuff (materials, not cables). It did not take long to narrow it down to what the base properties must be, what the likely material was, and important, that the material would be high resistance. That resistance is missing from the marketing material.