Is high-end audio dying, if not dead already???
High-end audio seems to now ( as the old joke goes)require a degree in engineering or rocket science to understand the circuitous (bad pun) route to audio nirvana. Well, I think the truth is much more simple. The Inspirations for modern High End are written in that book. Unfortunately most "designers" have their own sample, so it is a bit vague to rate their ideas correctly. But in our modern time a solution for correct translation was found: The name of the tool is: Marketing |
Zd542, Two points you made that I don't agree with. First, I've been buying from internet dealers for a long time and you are wrong, no way do they have the same over head that a B&M store does. Not even close. And if done well they can reach a national audience which is what is needed to stay in business. In the many transactions that I've engaged in with internet dealers, they acted as simple order takers. There was zero pre sales service or post sales service and I don't expect any. Give me the product at 35% off and have a nice day. I'm old enough to remember when B&M audio stores had a great model and the difference was volume. They did big volume. Now, they are like car dealerships. It's horrible. They expect you to only visit when you are ready to spend $10k. You visit, you listen, now you spend $10k. Sorry, but not very many people can afford that model. But they have to be like that, they have NO customers. I never go to these places anymore, but when I did most of the time I was the only person in the entire store. The model doesn't work anymore. The other thing you said I don't agree with is that the used market would be hurt if people stopped buying new gear from B&M dealers. This is wrong. If the manufactures were openly selling at lower markup over the internet than the used prices would just be cheaper. People would still buy new gear just without the 45% dealer markup. Then the used market would also benefit from lower prices. Look at a company like wyred4sound. They sell an amp for $2k that would be $4k if sold by a B&M store. When it sells used, it's just all that much cheaper. And as for a company like wilson doing business as an internet operation. Not sure. I will say that people do buy wilson speakers all the time here on audiogon. So the used market is willing to buy these products mail order. |
While there surely is truth to the assertion that high-end audio will never die completely, there is another truth we all must face. It is withering, dwindling, emaciated. Sure, the floor you are standing on seems as solid as ever, but the foundation that supports it is all but lost. At some point, probably not too far in the future, there will be a mass exodus. We will be leaving for a wide variety of reasons, but we will be leaving nonetheless. Mark my words. |
Sunnyjim, looks like you've got a cloudy view of hi-end audio!! ;-) I believe (along with many others in this thread/forum) that hi-end audio is becoming more of a niche market. It was always a niche market (for example, my vintage Yamaha integrated amp cost $700 or $800 back in 1977. how many people could afford that back then?) & it remains a niche market today. Yes, the business has dropped off tremendously since the 2008 recession with all consumers seriously gauging whether they should piss away their money on audio components or something else. Money spent on audio pre-2008 has taken flight into other investment arenas that are more enduring of their investment value such as property/land. As you know, you never get your money back for audio gear. Having said that, OTOH, the younger generation is coming up better than I expected to accept higher-end audio (notice "higher-end audio & not hi-end audio). Many generation X, Y & Z (is there a gen-Z?) people are into vinyl (look at the # of TTs being offered today) & the likes of Dr. Dre & Sol have made it a clear that having big-a$$ headphones on is not a social faux-pas. Plus, the main thing - spending $200 or more on Dr. Dre headphones for "better" sonics is OK. A few years ago, hardly anyone of the gen-X, Y, Z would be found dead/alive with big headphones; they were all into ear-plug headphones. So, like Syntax, wrote the marketing machines are slowly edging the gen-X, Y, Z folks up the spending ladder towards hi-end. They are not there yet, like the Baby-boomers & the immediately next gen that followed, obsessing about $5000/$10,000 cables & 7'-8' tall speakers but they are being "worked upon" towards getting there. So, luxury goods will always sell but it'll always be a niche market. Hi-end audio was never like Colgate toothpaste where everybody needed to have one..... Alteast this is what I think. Thanks. |
