It really comes to something when a brand as iconic as Gibson Guitars cant stay afloat!

American workers are OK .
American management is world's worse.

I would have to agree that both Gibson and Fender have been overpriced new compared to some of the competition.
I have tried many at various guitar shops and tbh not one have I wanted to take home.
My axes include Schecter, ESP, PRS and Ovation right now.

A great article on this subject came out a year ago in the Washington Post.

https://www.washingtonpost.com/graphics/2017/lifestyle/the-slow-secret-death-of-the-electric-guitar/...

The modern day guitar hero? Taylor Swift.

@roberjerman "Why buy a high-priced US Gibson when an Asian-made Epiphone offers comparable quality at a fraction of the price!"

You do know Epiphone is part of Gibson, yes?

The ability to play in the affordable space didn't save them from this.

Gibson also owns Esoteric, TEAC, Onkyo, Pioneer, Cerwin Vega, Stanton, and some others, which means our niche will see some impact from this

Maybe someone will buy those marques and do something functional with them. Whatever the heck functional means.