JADE AUDIO Cables

Seems like you've outed yourself there champ. It's not very flattering to be quoting old adages that you've clearly not adhered to. I'll explain again, I made a statement about an advertising strategy (JD asked for input in an earlier post). I was not the first to comment on the animals if you take time to read the thread. I asked you not to make this into something it wasn't and you insisted. Mattheus, I apologize about the thread derail, you'll hear nothing more about it from me. JD,again, I wish you well in your business and health.

Thanks to the well wishers. I am very excited to get a new heart, I only pray that it is as successful as the LVAD heart pump I had implanted a year and a half ago. I have been feeling better than any time in the past 15 years!

The animals have always had one purpose, to make our website memorable. Over the past three years I had a website that abandon the bears after the first website was launched with the bears. I had virtually no comments about the website when it was traditional pictures of cables. With the bears integrated into cable pictures I have received what I was looking for, reaction.

I'm sorry and a bit saddened that the bears have turned you off Tpreaves. It's hard for me to imagine a web site turning you off enough to simple not try a great cable.

John, We still make the Vermeil. I felt strongly we needed an even more affordable entry level cable. Given the business strategy of so many cable companies to simply raise prices, I felt making something even more affordable would be a nice addition to Jade Audio.

Unfortunately due to the materials used in Jade Audio cables our base costs are extremely high. The only way to avoid the spiraling commodities pricing was to use a lesser metal, thus copper. I ended up with the gold plated copper as it provided the midrange and soundstaging our cables are known for. The silver plated copper provides the dynamics and transparency our cables have always excelled at. I think this is going to be a very popular for the person with a $5,000 - $10,000 system.

Hi, JD, Norm here. I am very happy that all seems well with you.

I was curious to note your use of the Ohno Continuous Casting (OCC) wire. I am presently using long linear crystal wire from Exemplar Audio in both copper and silver and have also used it in the BMC cables. I'm not sure these are all from the same source, but I love the Exemplar Silver Portals.

Best,

Norm

The bears are tremendously amusing because they add the necessary flair to the website. They portray each Jade Audio product in a pleasant way and do not distract from the product offerings at all. There are already too many boring websites out there, so I can only applaud this. Jade's cables are presented in a frivol way by the bears and his cables are the best!

JD, Have you thought of marketing your bears as acoustical absorption treatments? You may be sitting on a gold mine, high WAF as well!!
Best of luck to you, my friend.