Reminds me of Armadillo Barbecue in Woodinville. They bought a small used car lot, put "PROPERTY CONDEMNED BY HEALTH DEPARTMENT" in huge letters on the windows, put some benches and a BBQ pit in the lobby and printed up a menu that promised "genuine prison quality meat".
The floors were bare concrete, the whole place unheated save for what came off the burning wood, but at least the barbecue was good.
I doubt the same can be said of these cables. More likely they really are crappy, albeit highly alliterative.