Tom,
First Watt specifies the input impedance at 100k ohms, but does not give a sensitivity number. When you play CDs, you achieve adequate volume without the amp distorting? If that is the case, then you do indeed need more gain from your linestage or from the phono preamp. If the phono stage does not have a MM input, putting a step up transformer in front of the phonostage might not work because even a modest amount of gain might cause overload problems.
An active stage with modest amount of gain probably is the answer, but, it would be hard to find something in your stated price range that would compare with a well done passive.
As for an alternative phonostage, most MC phonostages deliver, at most, 60-66 db of gain, and if your phonostage delivers 60 db of gain and it is notably inadequate, you are probably looking for at least 66 db of gain or more. The alternative is a phonostage with MM input and then using a high gain step up transformer to get you more than the 60 db of gain from your current stage.
A friend of mine had a J2, which I got to use in my system for about two weeks. It is a very good amplifier.