I find that Morrow's cables are best for lower current needs, phono cables and interconnects. Once broken in of course, they sound quite good at the omnipresent sale pricing that you must take advantage of. They are clear, clean, and revealing, ideal for feeds to my preamp.
I like that they are very lightweight and flexible which makes using them in my rack easy. I use these for everything leading to the preamp. Level 4-6 seems to be the sweet spot for value vs. pricing. For the premium and entry levels they don't compete as well IMO, but their trade in policy does make upgrading less painful. I suspect every customer of their premium cables worked their way up.
I use Cerious Technologies for my custom IC (17') to my amp, speaker cables, and power cables.