Off brand hdtv sets.....

Exactly Philolet! In 5 years you'll wish you weren't stuck with that lowly 1024p 120 Hz deep color TV. In ten years, you'll really really want to buy that new 100" OLED 16K 1024 Hz extra super deep color TV/videocom/workstation that displays 12 channels simultaneously. In 15 years, you'll have it hauled away as trash or give it to the goodwill so you can go with the Nokia 24/7 aural/optical family implant plan.

And hey, no problem if you want to be buried with your Sony TV so you can watch it in heaven. God bless and enjoy what makes you happy.

You get what you pay for is right, also look at the specs on some of these off brand entry level models.........anything under 5000.1 contrast is a out and out joke if you ask me, look on Walmart's site and you see these $900 models with 1000.1. 1500.1 contrast, if the color black didnt exist these numbers would be fine but grey doesnt cut it.

Chad is right. Don't buy a crappy off-brand TV. Buy a good one. And remember that today's black is tomorrow's grey.