urbie,
There is truth to your words, but Rosso Fiorentino is not a brand that is going to stay that way for much longer. I have worked with the brand for six years now and been acting distributor for about four. We are establishing ourselves and the TAS review was a pinnacle for the Elba 2. Other models will be getting reviews shortly and the brand will continue to grow. At this point in time, the dealer network is expanding and interest is growing across the country. There are things happening behind the scenes to prepare for the growth because the writing is on the wall.
Speakers are the toughest product to establish due to it being 'easy' to build and the market is flooded. The RF line is not a 'me too' brand and anyone who has spent more than a passing moment with the brand can attest to that. They are destination speakers that those who want a taste of the high end can strive for without having a six figure bank account.
In my time working with the brand, two pair of Rosso have hit the used market. One was the Volterra mentioned above that was replaced by $60k speakers. The other was a pair of Elba 1 where the client had extreme medical bills and had to sell. He called me to apologize (new one for me) and assured me once back on his feet, he would be ordering a pair of the Elba 2. I do get trade-ins, but that is only to move up the line to a higher tier model or to the second generation. My point here is that owners don't really sell the speakers because it is that difficult to find products to better them without spending a substantial amount of money.
There is truth to your words, but Rosso Fiorentino is not a brand that is going to stay that way for much longer. I have worked with the brand for six years now and been acting distributor for about four. We are establishing ourselves and the TAS review was a pinnacle for the Elba 2. Other models will be getting reviews shortly and the brand will continue to grow. At this point in time, the dealer network is expanding and interest is growing across the country. There are things happening behind the scenes to prepare for the growth because the writing is on the wall.
Speakers are the toughest product to establish due to it being 'easy' to build and the market is flooded. The RF line is not a 'me too' brand and anyone who has spent more than a passing moment with the brand can attest to that. They are destination speakers that those who want a taste of the high end can strive for without having a six figure bank account.
In my time working with the brand, two pair of Rosso have hit the used market. One was the Volterra mentioned above that was replaced by $60k speakers. The other was a pair of Elba 1 where the client had extreme medical bills and had to sell. He called me to apologize (new one for me) and assured me once back on his feet, he would be ordering a pair of the Elba 2. I do get trade-ins, but that is only to move up the line to a higher tier model or to the second generation. My point here is that owners don't really sell the speakers because it is that difficult to find products to better them without spending a substantial amount of money.