Why not both, power (distributor and cables) and room treatments. And honestly implementing room treatment is relatively inexpensive in the grand scheme of things.It just needs a lot of work. For me, I gotten everything I could possibly need, goods and advice, from GIK Acoustics. And of course, speaker placement, toe in, distance from listening position, etc. which are of course …. Free. Just some work.
From my own experience with real people, those who proclaim power cords and conditioners make zero difference, and room is all that matters, typically have zero room treatments in their rooms. They just love to bash cables. As they say, don’t pay attention to the preaching of a naked priest. Or something like that.