When I first started playing with good gear, there was no such thing as a premium cable. (Wasn’t Fulton the first commercial audiophile cable?). I wired my Quad ESLs with zip cord, can’t remember the interconnect, it wasn’t the cheap plastic molded junk, probably made from connectors and wire from a spool by a tech guy.
I’ve been through various cables over the years with various systems and each did things differently. One thing I can say it that there was no "best" in an absolute sense. I do think there is some synergy among various components and the wire has a part in that too, though I understand the objective school.
When I had my Quads and associated gear restored recently for a vintage system, I decided I didn’t want to do fancy "audiophile" cable, so I first used some 12 gauge zip. At the suggestion of a fellow Quad owner, I replaced it with Canare 4S11, which didn’t sound quite as harsh or ’in your face.’ Both were cheap.
I like the fact that a lot of folks here have gotten into the DIY cable thing.
In terms of measurements vs human sensitivity, we were hanging art from picture rails recently, and using a level, some were still a little "off" to my eye. Tiny increment, but I could see it. Maybe the house isn’t level-- it’s from the 1880’s, but adjusted to my liking. I think much is the same with cable- the whole thing is an artifice, creating an illusion. I have good audiophile cable on my main system and feel no need to upgrade or change- I did by ear comparisons with other cable in my system to go with what I have now- I cannot say it is the "best" but it works very well in my system.
Like high priced phono cartridges- the topic of another thread here- I hate paying the tariff, don’t really read the magazines anymore, and think there is so much subjective about all of it- from the listener end to how the source material is recorded, mixed, mastered, to the system, set up and listener preference, that I can safely conclude that both camps are right- whatever works for you, absent proclamations that there is some absolute ’best’-- (though there are synergies where a number of people using a specific speaker seem to gravitate toward a particular line of cable-not sure it is group think so much as finding the same results).