Ready, set, comment! Speaker cables don’t make a difference?

When doing a speaker cable review for HT he can never admit that there is a difference. It is a simple math formula on cost. We all know that in a two channel set up the proper technique is long component cables shortest speaker wire possible. Now try to apply this to a 9-1 Home  theater set up. Long speaker runs are unavoidable unless you amp each channel separate and place an amp in ceiling next to speaker. If you did your component cables are going to grow fast too.  Not going to happen. Now the math. If I am going to dump $1000 for each speaker run my 2 channel is $2000. Now my 9-1 channels is $9000 then $10,000 when you add sub. Not to many people can increase there budget by 80% for only speaker wire and spend more than the cost of their amp. The YouTuber does not want to admit that his system could sound a lot better with upgraded speaker wire as he does not want to put that cost burden on the system. This is the dilemma we go through every day in this hobby. Yes it will sound better but at what cost and if I double the cost will it sound 100% better? Welcome to our world and enjoy the ride and the music. 

@bluemoodriver: could you please show me how to measure tonality with my audio precision scope? I cannot figure this out. How about soundstage? Thanks

@sgreg1 : very good points as far as the HT is concerned. Great observations.

I watched it before I saw this thread. I've seen a few of these types of videos and his probably has the best evidence using the best equipment for showing why speaker cables don't matter. Although Amir from AudioScienceReview ran various inexpensive 12-gauge cables through a resistance test, which showed vast differences. Some were excellent, like Belden's, Parts Express and regular electrical wire, and some were total crap. Still, whether you could actually hear a difference in the total crap ones is debatable, but at similar prices I'd rather take that out of the equation.

Many of us have heard a difference. Too many pretend they do.  Some do not.  Some refuse to.  Some can't.  Some don't give a rat's patooey.  Where is spell check when you really need it?