With my Revel Ultima Gems, Kevin Voecks (former head of design for Snell, who designed the O.P.'s speakers, and who is now head of Revel and brought with him his rear firing tweeter design to Revel) the purpose of the rear tweeter is to add a sense of "spaciousness" or "air". If your room is excessively damped, turning up the rear will be beneficial because otherwise, your room will prevent you from hearing the "spaciousness" from the recording. It absolutely works.
On the other hand, if your room has alot of hard surfaces and is highly reflective, turning the rear tweeter to "O" or turning it off does the trick becuase no boost is needed to create the "air". The level of the front firing tweeter and rear firing tweeter can be adjusted as well. This is an outstanding option as it allows you to adjust your speakers to your room and makes the speakers adjustable to a very broad range of room configuations. All speakers should have this design IMHO.