Recent equipment you hated, thought overpriced

"Quantum can be such an ugly word and makes a lot of people rather nervous. I move we just use the term, advanced physics. That way, everyone will be happy."

If the physics to play it back need be so far advanced beyond that required to create it in the first place to get it "right", I will still probably not be happy. But that's just me....

At least one might sniff out the snake oil easier when the term "quantum", is used in marketing materials to explain why something is so great when the advertiser knows perfectly well few if any will understand.

Now that's effective communication that you can trust!

Plus I am likely to not open my wallet as far for merely "advanced physics". How passe! Quantum is a lot more impressive!

Mapman wrote,

"If the physics to play it back need be so far advanced beyond that required to create it in the first place to get it "right", I will still probably not be happy. But that's just me...."

Yes, it's probably just you as the laser in CD players is advanced physics, quantum physics to be precise. Smile, be happy.

Mapman wrote,

"At least one might sniff out the snake oil easier when the term "quantum", is used in marketing materials to explain why something is so great when the advertiser knows perfectly well few if any will understand."

I am kind of getting the impression you'd prefer that manufacturers either refrain from providing explanations altogether or else provide some fluffy pablum that they feel everyone will understand. One also has to wonder if it's really true that few if any understand quantum mechanics. It's been around for 80 years. And quantum mechanical devices have been around in audio for at least 15 years. My guess is people are suspicious and superstitious.

Powder- I agree. The one Rolex that I own is the Jean Claude Killy model.
It uses the Valjoux 72 'Ebauche with triple calendar.

No my observation has been that the term quantum is often used as a marketing ploy to make something appear more sophisticated and valuable then it would be otherwise.

I am a fan of keeping communications as simple and accurate as possible, not muddying the waters or obfuscating. So your impression is incorrect Geofkait.