Of course you pay a retailer more.....it's retail! Even if discounted. He stands behind the product and will help resolve any issues at a minimum. Hopefully he adds value conveying his expertise on the options available and tips on using the component. He has to work with the manufacturer and pay to inventory the goods. And the stores I buy from are owned by individuals (not Best Buy, etc.), so they are dudes too. I didn't mention Marx or Friedman.
I hate to say it @gano, but if you sell something to a "dude", even the Big Lebowski, it is still a transaction. Also you didn't answer my question about what you would charge if you inherited a nice component that you weren't going to use. Would you give it away since you paid nothing? Or if you had to pay inheritance tax on it, would you charge that? Of course not. So whatever price you agreed to below market is charity. If it is a friend, of course you cut them slack (or maybe give it to him for free), but I am talking about arms lengths transactions, regardless of "dude" ness.
I hate to say it @gano, but if you sell something to a "dude", even the Big Lebowski, it is still a transaction. Also you didn't answer my question about what you would charge if you inherited a nice component that you weren't going to use. Would you give it away since you paid nothing? Or if you had to pay inheritance tax on it, would you charge that? Of course not. So whatever price you agreed to below market is charity. If it is a friend, of course you cut them slack (or maybe give it to him for free), but I am talking about arms lengths transactions, regardless of "dude" ness.