Short USB cables choices

Simple question: what 1/2 meter USB cable do I want to buy? I know there is stuff in the archives but I'd like current opinions. Thanks!
Kimber makes a nice and inexpensive USB cable, runs around $50 and is a clear improvement over the ones normally used for PC's.
Since they deliver 1's and 0's I would be interested in knowing how there would be an appreciable difference. Shielding issues would show up immediately would not get anything.
Except the signal travels down the USB cable as analog waveform, not 1s and 0s.