Too many manufacturers spec a bit optimistically, I've noticed. How many 88dB/w claims end up a dB or two short over at JA's bench, for example. Sensitivity averages at 1k are usually predicated on midrange sensitivity, which hovers around 88dB unless squashed down to build bass in a small sealed 2-way, for example. Higher sensitvity numbers also abound with MTM (D'Apollito) arrangements, as the tweeter can now run pretty straight out, yielding some 90-91 designs.
An equally important corollary is room liveliness. My 88dB Spendors in my lively HT large toom are a LOT louder with a watt than my Parsifal Encore 88dB in my very damped smaller living room. I don't doubt that the difference is at least 3dB, or 1/2 amp power.
A good example of the design decision exists within the Spendor range. The small 3/5 comes in only at 84-85 dB/w.
In the larger SC3 center channel Spendor simply adds a second mid/woofer to make a horizontal MTM. The tweeter padding is now loosened, and a GREAT 88dB speaker is born.
In some ways I prefer its sound to the previous method they used to raise efficiency: the 6.5" two-way 3/1p I have flanking the center. Same efficiency, slightly different tonality. So it may be that the popularity of D'Appolito designs has raised the average efficiency across the market.
Then there's the curve-bump down at SET-land, with those 95 dB midrangers sucking 2-10watts, eh?