This "signal to noise" ratio thing has implications for the sense of envelopment as well: The further down in level we can still detect the reverberation tails on the recording, the stronger the perception of the recording venue's hall ambience. (This isn't the only thing that matters for "envelopment" to take place, but imo it's one of them.)
Hence why I will harp incessantly w.r.t. acoustics and take with a grain of salt many audiophile claims, especially after seeing listening rooms. Totally laughable when they then make claims about other people's systems not being resolving enough. But I digress.
Duke, I am not sure your friend has discovered something new, so much as documented what has previously been discovered, but not documented in the real world very much. This paper is a bit of an oldy, but still a goody. It's from 1992. Okay, it just seems old: https://pearl-hifi.com/06_Lit_Archive/15_Mfrs_Publications/Harman_Int%27l/AES-Other_Publications/LS_... There is a good discussion on driver structure as it relates to heat transfer. Interesting that relatively old Alnico, which is relatively inexpensive, but still more expensive than ceramic, has great thermal properties.
We audiophiles are to blame (well some of us are). Take one poor measurement to sound correlation (70s/80s and distortion), throw in another weak one (CDs), and as opposed to screaming for better measurements from manufacturers, we let them use it as an excuse to no longer provide measurements as opposed to providing better measurements. If your friend can measure it, then speaker manufacturers can, but they don't because measurements can't possibly tell you how something will sound ..... Oh well, reap what you sew.