Considering that standard aluminum fuses sell for about $0.35 each, a gold-plated fuse is outrageous.
However, when one considers zip cord at $1.00 verses a pair of speaker cables selling for $6000 a pair, they start to look like a bargain.
As for performance, I did not notice any when I installed them in my passive and dedicated line conditioners.
But when I installed them inside my old amp (2 along each rail and 4 in all), the performance gains were siginificant as the overall presentation was richer, greater in detail at the top end, smoother, and eliminated a certain etched sound that the aluminum fuses were obviously producing. This improvement was noticeable only after 48 hours of burn-in.
When one considers the thousands of dollars some enthusiasts are willing to spend on lesser performance gains and depending on where they are installed, the $25 IsoClean gold-plated fuses are an absolute bargain.
-IMO