I believe that I can hear the difference between cables that I have put into my system. The physics of why that is the case . . . I haven't the slightest idea, although it seems like manufacturers believe that they need to say something to explain why you need to fork over sometimes big $$ beyond "buy my cable . . . it sounds better" and we end up with a bunch of technogobbledygook that probably has nothing to do with why the cable sounds different but sounds very scientific -- MIT, I am thinking of your "poles of articulation" nonsense. So, the debate regarding why cables sound different continues and until some group designs a method of doing a real A/B blind test that eliminates any variances other than the cable, this debate will go on and on.
This brings me to the next logical point. If it sounds different, shouldn't that show up in some sort of measurement on REW, or an oscilloscope, or at least something? If not, why not?