Unbelievable

Noise is the time varying quiescent output in the absence of an input signal and/or independent of the input signal. In speakers, noise, by definition, is essentially 0, unless you are claiming it is picking up seismic vibrations from the floor and re-radiating them, on which I will call them out, because the floors and walls will be a far more effective radiator for that, and because that is an external stimulus, so would be akin to showing a frequency response with a truck driving by.

If they want to claim it improves THD, or IMD, then that is within the realm of believable as those are signal dependent properties.

Given the ridiculous claims that audiophiles accept without calling suppliers out on, is it any surprise that some marketer for a main stream brand would do the same .... without any justification or measurement to support it?

Phenomena dont need a justification passport to appear ….  :)

The smiley face doesn't make your post any more viable or correct. A speaker just sitting there, unconnected, does not create "sound" of any appreciable level, and I have a feeling it would be almost impossible to detect short of being in super quiet anechoic chamber. It won't say no sound, because anything above absolute 0 must "radiate", and the resistance of the voice coils will have thermal noise .... and that is just ridiculously pedantic. If you want to be ridiculously pedantic, a glossy finish would reflect as opposed to absorb ambient "noise" and hence in a real world situation, a gloss finish is likely to result in worse signal to noise.

What's that saying, exceptional claims require exceptional evidence?  Accepting it as true without being critical just encourages bad behavior. I mean really, look at the people in this thread jumping through hoops trying to justify their statement as correct as opposed to saying, where is your proof, evidence, or even justification. Frankly that is silly. This isn't about feelings, this is about the physical world.

My remark was not there to insult you in any way....I dont have scientific background, and I have experience for myself with homemade experiments in a continuous way for the last 2 years, many amazing phenomena without any possible measurements yet...

I dont claim anything except the right to create homemade amazing low cost tweaks controls for the mechanical, electrical, and acoustical embeddings of any audio system...

I create my own Hi-Fi for under 500 bucks that gives me a sound near the best there is....All that by my own experiments …. I am only interested by facts for my own ears...

Many of my homemade tweaks will wait a longtime for an explanation especially for the " scientist" audiophile....The last one is totally crazy, but work.... :)

If your hobby is to wait for "justification" coming from "audiophiles", mine is to create without money the best Hi-Fi there is, almost free, by only homemade methods controls....And I have it.....Call me a crazy audiophile.... :)

White is undoubtedly the best sounding color for cables and power cords all things being equal.