Wow, many thanks to everyone who shared their opinions and experiences! It's so great to be part of this community and I only hope others also benefit from this post.
I'm surprised to see that there are solid arguments for each of my 3 options and that this problem might have multiple solutions. It seems the most recommended changes are by far positioning and adding a sub, followed by upgrading the amp and lastly replacing the speakers. I will start by trying the simplest/cheapest ones first. BTW, I brought back the 683s and yes, they are fuller, richer, more balanced and with a nice low kick. The highs aren't as detailed and the 683 miss some extreme high frequencies that are not necessarily missed in music. Overall, I seem to like the 683s better... Could it be that speakers sound better after a few years?? I know the 702s have great potential, so this makes me think there's a problem with the 252+702 pairing more than the speakers themselves.
Another aspect of this is that the issue doesn't resolve with high volume, which yes, comes with a better bass response but at levels where the highs are too piercing and fatiguing. The amp and speakers ARE capable of getting to good bass levels, but not in balance with the rest of the frequencies. That to me suggests the amp is underpowered since I doubt the speakers were made to be this skewed.
I will definitely play with positioning and report back. The speakers are fairly close to the wall as is. Exact same position the 683s were in and never had a problem.
The ports are open with no foam plugs (I'll try plugging them and moving even closer to the wall).
Speaker cables are going in the lower terminal with the metal jumpers that came with the speakers. The amp only has 2 output terminals. Is there a benefit to cables that go from 2 to 4 terminals?
Break-in: I doubt that's the issue but I will continue to listen and hope for an improvement. I also found some youtube break-in tones focused on lower frequencies that I could leave on for a few hours.
The B&W advisor's exact words were: "The 702 Signature speakers are rated for up to 300 Watts. Using an amplifier that outputs at least half that (~200 Watts or so) will allow you to get great performance from the speakers." So I will ask my local dealers to see if I can borrow a amp that's at least 200W per channel (min wattage recommended by B&W advisor). I will also try a sub.
@phantom_av: interesting suggestion but i checked and there's only one pair of speaker output terminals labeled 4/8Ω.
I am not necessarily tied to the 702s, but I loved everything about the 683s and was looking forward to simply improving everything about them. I still hope I can get there!
Thanks again to everyone!
Daniel