I would not call Vandersteen’s bright or forward. At all.
With the 2CE III, it has more to do with incorporating the more refined drivers of his more expensive models (Treo & Quatro). Something Richard has done since the advent of the Treo. The same was true with my Vandy 2CE II’s, which I still have, but Treo’s are now the main speakers for 2 channel listening.
Yes, Richard does personally voice his speakers, but not only by ear. From the web site:
Vandersteen does not rely on listening alone to make claims of sonic excellence. Vandersteen Audio is the first loudspeaker manufacturer to use the Gen-Rad 2512 Fast Fourier Transform Computer Analyzer in research and development and remains a leader for interfacing complex loudspeaker parameters and performance computer analysis with practical design and engineering.