Lower impedance = higher current = more output. Since most solid state amplifiers can drive 4 Ohms without issue as a speaker designer I might chose a lower impedance driver to give me more output. Especially in matching say a woofer to tweeter, when tweeters usually have more output for the same voltage.
AFAIK there's no actual standard for rating your speakers, and some like modern KEF speakers, are so optimistic in rating their speakers that you can't use them to pick matching amps at all.