Ever heard of irony or phrasemes (fixed expressions)?
Nothing criminal, of course. However, I do remember, some 40 years ago, at Harvey's (long-defunct mid- to high-end stereo shop in NYC) I, a customer, was trying to impress upon a salesman the importance of source-first approach to a stereo system. He cut me off: "I don't want to hear this BS". That was the time when both Linn and Naim tried to spread their Gospel, and other Hi-Fi manufacturers, their competitors, often mocked them (many still do).
BTW, I have been a committed Linn/Naim man ever since.