What is the average dealer mark up?

" The same btw is true of most things, including cars. Which is why car dealerships are so incredibly profitable."
Not exactly.  I retired from GM and the dealer cost was typically 15-18% under MSRP.  Dealers would get a 3% bonus when a car sold, which was all the profit they got if they sold you a car at "dealer cost".  Dealers made more profit per unit on used cars, which they would buy at auction nearly every day.

Keystone (2X) is pretty standard for B&M dealers in most consumer goods, except for food and vehicles. That’s why  I ALWAYS compare online sellers (Amazon, Crutchfield, Reverb, and Sweetwater) generally before buying   Last B&M purchase was floor model top of the line Senheiser ‘phones, a Melos DAC and SONOS streamer at a Sacramento dealer Xmas sale. Mostly I buy from Amazon. 

@badger_erich... you are clearly an idiot and a troll!!

Well done alll... discussing margins and what Dealers can or do make on a sale. This should be taken down immediately.

Just another clear example of how unprofessional the Hi-Fi Industry really is. For those of you who work in the business or have worked in the business, shame on you to even disclose margins, Again, just goes to show how unprofessional you are and the business as a whole. To think you are somehow being clever discussing it is even more embarrassing and ignorant.

Margins should never be disclosed as selling Hi-Fi as a retailer is hard enough as it is.

Another example of why forums like this do nothing good.

+1 rwisem. Car dealerships make money on service and trade ins. The profit margin on a new car is low. I would think in high end audio that they would need to have a 100% markup just to make overhead and have some bargaining power with the buyer.  I feel for those guys, must be incredibly hard to keep a business going with all the info the buyer has at his/her fingertips. 

Average mark-up information is nice to know - not sure how you utilize it for negotiating your price unless you are able to clearly define the audio store's fixed and variable costs.

• fixed costs will include the store, its fixtures, infrastructure, overhead and inventory
• variable costs will include inventory costs, labor costs and such
• Additionally, there will be advertising costs and other overhead that may be variable

It's not uncommon for a retailer to require a 100% mark-up based on the velocity of product moving off of their shelf.  Many luxury items are only purchased after folks get an opportunity to experience it with their sense.

Manufacturers will have different programs for 'authorized dealers' and may offer tiered discount or rebate based on volume for a period (often yearly) or other promotions. 

There are some manufacturers that protect their authorized dealers and some who don't -they will definitely have different mark-ups.

I expect mark-ups to vary significantly between manufacturers (brand reputation and placement) and within their product lines (good, better, best options) because of the size of the market and recent trends in market growth.

In looking for the best deal, I think it might be worth develop a relationship as a customer of choice and exploring purchasing demo models and close-outs where special programs enable a store to 'move product'.