What is the first thing you do when you unwrap a new vinyl record?

I would return it, new records all have GPS and a chip in them that would track my listening habits.

I clean it on my ClearAudio Smart Matrix record cleaner with Audio Intelligence record cleaner, followed by store bought distilled water.  Then I play it.

Remember to handle it properly and not drop it.... ;)

Kidding.....destat and play.  If it wasn't clean already, what's the point of buying new vinyl?

@grislybutter

"... new records all have GPS and a chip in them that would track my listening habits"

Powered by what exactly?

@asvjerry brand new records can have a significant amount of mold release agent on them that can cause surface noise. Always better to clean them before playing. YMMV. 

I generally look at the surface of the vinyl to ensure it has no bad scratches or isn't warped. Eventually I clean them with a vacuum machine, destat them, and finally play. I'd love to have a Degritter or similar, but I can't justify the expense since I'm spending more on streaming these days than on LPs. Sometimes I'll place the LP on my turntable to ensure the center hole isn't too tight. A few LPs had that issue over the years.