What makes a better phono cable ?

"Better" means many different things to many different people. Get 10 audiophiles in a room with 10 different cables and you will get 11 opinions on which cable is "better".

Words like "Better" and "Best" are really meaningless, IMHO.

Syntax, you're still making unfounded and unproven rubbish statements as factoids, why?
david

Geoff,
Actually, Benjamin Franklin had put a lot of thought into which type of string would work best for his kite.....

Many thanks to all for the replies. What I should of stated in the original post was which conductor is the most revealing as a phono cable given the fact that the signal is so small but very important part of the chain.Just makes sense to have a true to the sorce as possible cable from cartridge to phono.

I'd recommend taking advantage of the Cable Company's lending library of cables if you don't have the ability to audition in your system locally. Cables are so system dependent.

Though I should also point out that Audience takes the interesting approach of different cables for different types of carts. Low impedance LOMC, higher impedance LOMC and MM.