When you select a phono stage, all you have to consider are:
tubes vs ss
balanced vs se
available gain
active RIAA vs passive
RC vs LCR vs LR RIAA correction
Number of inputs, switchable?
On board cartridge loading or not
And there’s more. So it is no wonder that there are so many viable products out there in the market. And it is no wonder that there is little to no agreement on which one is the best. However, if you can afford to tie up some dollars while you audition for yourself, it is to a limited degree possible to compare phono stages in one’s own system. You can buy used and resell what you don’t like.