Like most of us, I started with average components and cheap cables. After getting a few nicer components, I tried more expensive cables. More expensive meant Blue Jeans, cheap good deals on random cables, etc. These did improve things and made me feel better about my cables. When I moved up the chain again in components, I took members advice and sought help from The Cable Company. I tried many, and landed on Audience AU24SX. I quickly acquired a full loom as they are easily available used / demos. So I thought I was done. Well, when I moved up the component ladder one more time, my dealer said hey, let me try different speaker cables to compare. Wow. I can not unhear these improvements. Fuller, richer, better bass, and still very resolving. So I sold all of my Audience (easy) and now have a full loom of Kubala Sosna, and like @pennfootball71 , now have all Realization in my main system. They are the real deal.
This is not being arrogant, they just sound better to me and to me they are worth it.
But, having a vacation cabin with an audio system, I try to be value conscious in that system. For me, Zavfino hits the mark. Their Aradia copper cables are very nice and a great deal in my opinion. I do not like silver in my system as too bright and flashy. So I understand value conscious shoppers, but also hear the quality as does our Penn fan. I believe in synergy of cable type and brand. It just all comes together.
I have also made nice cables. In my family room my speaker cable runs are very long. This is my second system. so I did not want to go crazy. I landed on Furutech FS Alpha 36 from VH Audio. I got all the heat shrink I needed, Furutech gold plated spades, and made beautiful long speaker cables. I can solder and I bought a heat gun for the shrink. I installed these on the high / mid speaker binding posts, and left my generic thick copper cables on the bass posts. This change was transformational in this system, and was unapproachable with nice commercial cables (runs were 25 feet each). My interconnects and power cables in that system are Elation, so the speaker cables were the bottleneck. Huge improvement and a fun project.
So there are better cables at all price points, you just have to find them, and for me they are not made in China. I hope I spelled etc correctly!.