Kelly:
Nice to be joining you. When my partner and I started the company we wanted our name to do three things: 1)be memorable; 2)reflect that we would specialize in pre-owned, vintage and collectible items; and 3)be broad enough to cover multiple industries. I'd hoped to add a new department every two years, and so far we're on track. When we are seen in specific arenas the name is well received. Readers of Stereophile, for example, are clear on what we do. For regular consumers on the street however, our name can cause a bit of confusion. Nothing a few million in advertising can't clear up! :~) In addition to hi-end audio and theater we have a stringed instrument department (primarily those which are plucked or strummed, rather than bowed) and a watch department. The watch department specializes in Swiss and German mechanicals, but we do have some better quartz's as well. The store is a reflection of my belief in the old adage, "The difference between men and boys is the price of their toys." Dealing in a variety of highly specialized items has proven to have its challenges, especially since the market has rarely seen it attempted. But I figured if Sears could sell underware, tools, eye glasses, jewelry, insurance, car batteries, etc., etc., we could certainly give this a shot. Sorry for the long winded answer, and thank you for asking.
Mario
Nice to be joining you. When my partner and I started the company we wanted our name to do three things: 1)be memorable; 2)reflect that we would specialize in pre-owned, vintage and collectible items; and 3)be broad enough to cover multiple industries. I'd hoped to add a new department every two years, and so far we're on track. When we are seen in specific arenas the name is well received. Readers of Stereophile, for example, are clear on what we do. For regular consumers on the street however, our name can cause a bit of confusion. Nothing a few million in advertising can't clear up! :~) In addition to hi-end audio and theater we have a stringed instrument department (primarily those which are plucked or strummed, rather than bowed) and a watch department. The watch department specializes in Swiss and German mechanicals, but we do have some better quartz's as well. The store is a reflection of my belief in the old adage, "The difference between men and boys is the price of their toys." Dealing in a variety of highly specialized items has proven to have its challenges, especially since the market has rarely seen it attempted. But I figured if Sears could sell underware, tools, eye glasses, jewelry, insurance, car batteries, etc., etc., we could certainly give this a shot. Sorry for the long winded answer, and thank you for asking.
Mario